DynamicWhale Enablement Program
Hit the ground running with our industry-tested SaaS sales enablement program.
Our enablement program leverages cutting-edge expert sales knowledge in both pipeline generation and qualification, and delivers it step-by-step through a market-leading learning management system. We provide hours of spoken content regarding the most important SaaS sales knowledge areas such as outbound lead generation and MEDDPICC / MEDDIC qualification.
We then test candidates’ knowledge through a series of online assessments, and provide valuable feedback and guidance in development areas, to ensure that our candidates are more than sufficiently equipped to make an immediate impact in their new role.
The program can be broken out into two main components: pipeline generation and qualification. The individual modules are as follows:
Pipeline Generation – the ability to generate quality leads.
- Account research: Learn how to conduct thorough research on target accounts, gathering information on the company, industry, competitors, and key decision-makers.
- Identifying target personas: Define and segment the audience based on job titles, roles, responsibilities, and pain points for personalized messaging.
- Crafting a hook: Create attention-grabbing messages by highlighting unique value propositions, addressing pain points, and creating a sense of urgency.
- Email best practices: Master the art of writing effective sales emails with personalized content, compelling subject lines, and value-driven messaging.
- Cold calling best practices: Develop skills for impactful introductions, objection handling, and qualifying leads during cold calls.
- Objection handling: Learn strategies to effectively address common objections, providing relevant information and reframing objections as opportunities to showcase the software’s value.
Qualification – the ability to assess and influence vital selling criteria
- Mastering the discovery call: Gain expertise in conducting discovery calls to uncover prospects’ pain points, requirements, and goals, enabling tailored solution presentations.
- MEDDPICC / MEDDIC fundamentals: Understand the MEDDPICC or MEDDIC framework, learning to assess prospects’ Metrics, Economic buyers, Decision criteria, Decision process, Identify pain, Champion, and Competition.
- Developing and testing champions: Learn strategies to identify and cultivate internal champions who can advocate for your software within the prospect’s organization, increasing the likelihood of successful deals.
- 3 Why’s: Discover the root cause of your prospects’ challenges, enabling a deeper understanding and more effective positioning of your software’s value.
Make an immediate impact
Our enablement program leverages cutting-edge expert sales knowledge in both pipeline generation and qualification, and delivers it step-by-step through a market-leading learning management system.
Through a market-leading learning management system, we provide hours of spoken content regarding the most important SaaS sales knowledge areas such as outbound lead generation and MEDDPICC / MEDDIC qualification.
We then test candidates’ knowledge through a series of online assessments, and provide valuable feedback and guidance in development areas, to ensure that our candidates are more than sufficiently equipped to make an immediate impact in their new role.